We are Octopus

At Octopus, we create happy deployments, and by extension, happy software teams.

Our vision is for all software teams to look forward to deployment time; to be excited about seeing their changes deployed and used by their customers. We want them to deploy more and more frequently, and to feel 100% confident it will just work.

+200

employees

+300m

deployments

2012

founded

Thousands of organizations deploy with Octopus

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Our founders

Paul and Sonia Stovell

Paul and Sonia Stovell founded Octopus Deploy in 2012. In the years before, Paul had watched programmers at organizations of all sizes routinely remote into production machines to patch configuration files or write long and semi-complete documents because automating deployments was too time-consuming.

These practices were hampering organizations' ability to deliver and give their customers confidence. The concept of Octopus came about to solve those problems. Today, we still believe wholeheartedly in the importance of automated, frequent, repeatable deployments.

Octopus Deploy's mission

Infinity loop with people sitting doing work on a laptop

We aim to be the category-defining solution for deployment and operations automation. Achieving this doesn't just mean solving valuable problems, but doing it at a scale that touches software teams everywhere.

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MILESTONES

History of Octopus

2010

Octopus starts as a spare time, nights-and-weekends hobby project for Paul while living in London, inspired by the challenges he sees implementing Agile as a contractor. He shares the first beta editions on his blog. Interest grows quickly.

paul stovell illustrated octopus history 2010

2012

Paul relocates back to Brisbane and proposes to Sonia. Octopus Deploy Pty. Ltd. is incorporated in Brisbane, Australia, as Sonia and Paul turn it into a real business to work for themselves. They launch Octopus 1.0.

tweet Paul Stovell history octopus 2012

2014

Octopus brings on its first full-time employee - who is still with us today! Redgate Software decides to retire its database deployment tool and invests in Octopus instead, taking a minority stake. The funds from this investment are never used, as Octopus continues to be profitable and bootstrap its own growth. Octopus passes USD $1M in ARR, and opens its first office in the Brisbane CBD.

office doors history octopus 2014

2016

Octopus 3.4 ships with tenanted deployment capabilities. Octopus passes $5M in ARR with 22 people.

meeting room 6 people history octopus 2016

2018

Octopus Cloud 1.0 launches on top of AWS as an MVP to test demand. We switch from X.Y release numbering to using the year/release number format. Octopus 2018.8 introduces Kubernetes and Docker support. Octopus reaches $10M in ARR. We hire our first US and UK employees and end the year with 45 people.

team group photo history of octopus 2018

2020

We introduce Runbook automation into Octopus. This makes Octopus the first CD tool that can also be naturally used for day 2 automation and bring Dev & Ops together. Octopus now employs 79 people. We surpass $20M ARR and remain a profitable company.

group photo team large history of octopus 2020

2022

Octopus ships Config as Code support with a groundbreaking design that lets users switch seamlessly between a UI and code, where most DevOps tools make it a one-way door. We also ship DORA metrics and several new GitHub Actions integrations. We surpass $30M in ARR.

buikdkite integration connecting with history of octopus 2022

2024

Octopus acquires Codefresh in February. Codefresh is a leader in Kubernetes CD, GitOps, and CI. Codefresh GitOps is built on top of the popular open-source Argo project, and Codefresh is a maintainer of Argo and the foremost expert in operating Argo at enterprise scale.

Codefresh <> Octopus Deploy aquisition

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2011

Paul sells the first couple of license keys. He uses the money to reinvest back into the product and take a day or two off from his full-time contracting job. Redgate Software licenses the Octopus source code to build a database-focused deployment tool.

concept webpage octopus history 2011

2013

Octopus brings on its first couple of employees as contractors. Octopus is still fully bootstrapped at this point. Octopus 2.0 launches.

tweet Paul Stovell history octopus 2013

2015

Octopus is now 13 people. Octopus 3.0 launches with High Availability support and a huge architectural overhaul to better suit enterprise deployments.

video call meeting history octopus 2015

2017

Octopus 4.0 ships with a UI overhaul.

needle in a haystack tentacles 4.0 release history octopus 2015

2019

We introduce Spaces and deploying to Linux agents, and work item tracking with Jira integration. Octopus Cloud 2.0 is rebuilt on top of Azure and Kubernetes.

ship kubernetes clouds history of octopus 2019

2021

Insight Partners invests $172.5M in Octopus Deploy. At the time, it's the second-largest growth investment into an Australian software company ever. We acquire Dist. We end the year with 168 people.

2021history octopus insight partners illustration

2023

We ship a host of Kubernetes improvements including showing the object status during a deployment. We focus heavily on ensuring the software and our Cloud platform scale well with our increasingly large enterprise customers. Octopus surpasses $50M in revenue and 3,700 customers, and has over 200 employees.

seven people conference photo history of octopus 2023

Fun facts we're proud of

In all our years of operating, we've:

  • Always been a remote-first company
  • Only had one year in which we didn't turn a cash profit
  • Never created a pitch deck
  • Never been sued, had an unfair dismissal claim, or other employment legal dispute
MILESTONES

History of Octopus

2010

Octopus starts as a spare time, nights-and-weekends hobby project for Paul while living in London, inspired by the challenges he sees implementing Agile as a contractor. The first beta editions are shared on his blog. Interest grows quickly.

paul stovell illustrated octopus history 2010

2011

The first couple of license keys are sold, which Paul uses to take a day or two off from his full-time contracting job to reinvest back into the product. Red Gate Software licenses the Octopus source code to build a database-focused deployment tool.

concept webpage octopus history 2011

2012

Paul relocates back to Brisbane and proposes to Sonia. Octopus Deploy Pty. Ltd. is incorporated in Brisbane, Australia, as Sonia and Paul attempt to turn it into a real business to work for themselves. Octopus 1.0 is launched.

tweet Paul Stovell history octopus 2012

2013

We bring on our first couple of employees as contractors. Octopus is still fully bootstrapped at this point. Octopus 2.0 launches.

tweet Paul Stovell history octopus 2013

2014

We bring on our first full-time employee (who is still with us today!). Red Gate Software decides to retire their database deployment tool and invests in Octopus instead, taking a minority stake. The funds from this investment are never used, as Octopus continues to be profitable and to bootstrap its own growth. We pass USD $1M in ARR, and opened our first office in the Brisbane CBD.

office doors history octopus 2014

2015

We are now 13 people. Octopus 3.0 launches, with High Availability support and a huge architectural overhaul to be better suited for enterprise deployments.

video call meeting history octopus 2015

2016

Octopus 3.4 ships with tenanted deployment capabilities. We pass $5M in ARR with 22 people.

meeting room 6 people history octopus 2016

2017

Octopus 4.0 ships with a UI overhaul

needle in a haystack tentacles 4.0 release history octopus 2015

2018

Octopus Cloud 1.0 launches on top of AWS as an MVP to test demand. We switch from X.Y release numbering to using the year/release number format. Octopus 2018.8 introduces Kubernetes and Docker support. Octopus reaches $10M in ARR. We hire our first US and UK employees and end the year with 45 people.

team group photo history of octopus 2018

2019

We introduce Spaces and deploying to Linux agents, and work item tracking with Jira integration. Octopus Cloud 2.0 is rebuilt on top of Azure and Kubernetes.

ship kubernetes clouds history of octopus 2019

2020

We introduce Runbook automation into Octopus, making Octopus the first CD tool that can also be naturally used for day 2 automation and bring Dev & Ops together. Octopus now employs 79 people. We surpass $20M ARR and remain a profitable company.

group photo team large history of octopus 2020

2021

Insight Partners invests $172.5M in Octopus Deploy, at the time the second-largest growth investment into an Australian software company ever. We acquire Dist. We end the year with 168 people.

octopus acquires dist tentacle history of octopus 2021

2022

Octopus ships Config as Code support with a groundbreaking design that allows users to switch seamlessly between a UI and code, where most DevOps tools make it a one-way door. We also ship DORA metrics and GitHub Actions integration. We surpass $30M in ARR.

buikdkite integration connecting with history of octopus 2022

2023

We ship a host of Kubernetes improvements including showing the object status during a deployment. We focus heavily on ensuring the software and our Cloud platform scale well with our increasingly large enterprise customers. Octopus surpasses $50M in revenue and 3700 customers, with over 200 employees.

seven people conference photo history of octopus 2023

Fun facts we're proud of

In the 13 years we've been operating:

  • We have been a remote-first company since day 1
  • We have only had 1 year in which we didn’t turn a cash profit
  • We have never created a pitch deck
  • We have never been sued, had an unfair dismissal claim, or other employment legal dispute
  • Gartner still doesn’t get what we do
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Our values

We live by our values every day. We use them to help guide the future direction of our product and how we work with our teams, partners, and customers around the world.

Blue Octopus logo with green radar

Listening to our customers

over following market trends.

Three blue Octopus icons in front of a grey cog

Helping each other

over being efficient individual contributors.

Blue Octopus icon with a white heart in a red circle imposed on top

Doing the right thing by our customers and team

over short-term gain.

Green rocket pointing towards target with blue, red, and yellow circles forming the target

Doing a small number of things at high quality

over trying to do everything or arbitrary deadlines.

Blue Octopus icon inside a stopwatch

A bias for action

over risk-aversion, or the pursuit of the perfect plan.

What's it like to work at Octopus?

Our leadership team

Our investors

Insight partners section image

Insight Partners is one of the largest and most successful venture funds in the world. It's also one of the most prolific investors in enterprise DevOps software companies.

Read more about what the Insight Partners investment means for Octopus
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We're a remote-first company

At Octopus, we trust you to choose the best place to work each day so that you're doing the best work of your life. It’s incredibly important to find a work-life balance that best suits you.

We still feel it’s important to occasionally get together face-to-face. Teams regularly meet up in our Brisbane HQ or pick a city in the US or Europe to connect with their teammates.

Our Slack channels are also a lot of fun. Find out how Albus got on at Crufts, or how our fitness fanatics went in their last race. If DIY or baking is your thing, you'll find channels for those too.

Join our team
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Proudly supporting

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CNCF

We are a member of the Cloud Native Computing Foundation (CNCF), which supports projects for critical components of global technology infrastructure.

Learn more
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CD Foundation

As a member of the Continuous Delivery Foundation, we support the growth and evolution of Continuous Delivery models and best practices, along with CDF projects like Jenkins, Spinnaker, and Tekton.

Learn more
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Linux Foundation

Through the Linux Foundation, we support projects like Linux, Node.js, and other mission-critical projects that form the backbone of the modern internet.

Learn more

Join the Octopus team

Check out our job openings or get in touch if you have questions about Octopus.