Octopus cowboy emoji

New Octopus Deploy logo

Paul Stovell

Back when I first started building Octopus Deploy, I searched iStockPhoto for Octopus images, and came across this image:

Old angry Octopus

I needed a smaller logo that I could use in the top corner, though, so I asked my sister to design a logo. That logo became the logo we’ve used since beta:

Old logo

I felt the logo was good enough for a version 1.0 release and I liked the smiley face. In fact, a customer even suggested having the logo “frown” when a release failed or the server crashed, so we added that a few releases ago.

As nice as the smiley face is, however, it always felt a little too cartooney for a “professional” product, and it doesn’t scale too well at small sizes. Octopus is growing up, so we engaged Corey Ginnivan to give the logo a makeover. Without further adieu, I’m proud to announce the new Octopus logo!

The new logo

Paul Stovell

Founder and CEO. Paul started Octopus with his wife Sonia in 2012. In his spare time, he loves working on carpentry and DIY projects.

Related posts