Back when I first started building Octopus Deploy, I searched iStockPhoto for Octopus images, and came across this image:
I needed a smaller logo that I could use in the top corner, though, so I asked my sister to design a logo. That logo became the logo we’ve used since beta:
I felt the logo was good enough for a version 1.0 release and I liked the smiley face. In fact, a customer even suggested having the logo “frown” when a release failed or the server crashed, so we added that a few releases ago.
As nice as the smiley face is, however, it always felt a little too cartooney for a “professional” product, and it doesn’t scale too well at small sizes. Octopus is growing up, so we engaged Corey Ginnivan to give the logo a makeover. Without further adieu, I’m proud to announce the new Octopus logo!
Tags:
Related posts

Our new leadership code
Learn about our new leadership code and how it came to be.

Revamping our careers page: More than just a makeover
Learn how our new careers page reflects the evolution of Octopus.

The state of deployments to Kubernetes in Octopus
An overview of the evolution of Octopus's capabilities for deployments to Kubernetes and a sneak peek into the future